The VCV delivers 200 square meters of tarpaulins for solidarity recycling
The organization of the VCV – Volta a la Comunitat Valenciana collaborates one more year with the project ‘A la Lona de Valencia’, which employs people affected by mental illness with the aim of giving a second life to the advertising tarpaulins of sporting events.
Valencia. September 30th 2024. The VCV – Volta a la Comunitat Valenciana has delivered more than 200 square meters of material recovered from the last 75th VCV for ‘A la Lona de Valencia’. A project that combines solidarity and sustainability by giving a second life to advertising tarpaulins used in sporting events; and also employing people affected by mental illness. With this material, ‘A la Lona de Valencia’ will now be in charge of making products such as shopping bags, ‘tupperware’ holders, slippers or toiletry bags. Products that can then be purchased in the different physical ‘stands’ that the promoters of the project installed in many sporting events held throughout the Valencian Community.
The material delivered by the VCV this year to ‘A la Lona de Valencia’ comes mostly from the advertising tarpaulins that cover the security fences that separate the cyclists from the public at the start and finish lines of each stage. This material has to be modified almost every year for different reasons (new sponsors, replacement of logos, new image, etc.) and is thus given a second life, much longer than just the one week of the cycling race. In addition to these tarpaulins, mostly made of micro-perforated material, the VCV has also delivered more than a dozen roll-ups used before and during the recent 75th edition of the race, made of a similar but more resistant material.
The products made by ‘A la Lona de Valencia’ with this material provided by the VCV can be purchased in the 2025 edition of the Valencian cycling round. From now until February next year, when the race will be held, the employees of ‘A la Lona de Valencia’ will be in charge of making these products, which will be displayed for sale on the morning of Sunday, February 9, in the Fan Zone that the organization will install next to the finish line of the last stage.
This initiative is part of the sustainability plan that the VCV – Volta a la Comunitat Valenciana has been implementing since the current organization recovered the race back in 2016. A sustainable commitment that has led the VCV to be the first cycling event in Spain to calculate its carbon footprint (2023) or to use hybrid vehicles for the organization (2017); reaffirmed past week with the announcement of the agreement with Global Omnium as Sustainability Partner of the event.
