The town of Bétera hosted a stage start of the VCV for the first time in 2018. Alejandro Valverde won that day at the finish line in Albuixech. Since then, two more stage starts (2022 and 2023) have taken place from the always crowded Alameda del Escultor Ramón Inglés.

Bétera is one of the towns in the province of Valencia with the greatest love for cycling. It is a meeting point for cyclists every weekend on their way to their group routes, as well as the venue for charity events such as the AVAPACE March, for the benefit of people with cerebral palsy.

Agriculture, especially the cultivation of citrus fruits, has always been the economic reference of this town in continuous transformation, as well as its Business Parks that have grown strengthening the business fabric of the area. Its privileged location and quality of life has made Bétera the third Valencian municipality with the highest per capita income, and it is included in the top 50 nationally with the 43rd place.

Two events take the cultural limelight in Bétera. The ‘coetà’ and the traditional offering of ‘Les Alfàbegues’ (basil), both celebrated during the August festivities. In addition, the municipality has a great cultural heritage with its archaeological sites, but also culture through music and different artistic manifestations that reveal the commitment to local culture and leisure.

With the slogan “Bétera Viu l’Esport” (Bétera lives sport), the firm commitment to all sporting disciplines that enrich and enhance local sport is made clear, placing value on the work of local clubs that allow the achievement of great achievements and successes of Bétera sportsmen and women at national and international level. Placing Bétera at the top of the podium and prioritizing for the Consistory a wide range of sports for all citizens and the implementation of new investments in sports infrastructure.

Bétera has a wide range of restaurants and bars where the typical gastronomy of the area is predominant, with local products such as beans, the different rice dishes that are cooked as well as the typical and traditional sweets of the Fiestas de la Virgen de Agosto: “les orelletes i les coques fines” (the orelletes and the coques fines).